Syntora
Service

Algorithm development.

Custom algorithms built for your specific business challenges. From predictive models to optimisation engines, we develop intelligent systems that turn your data into a measurable competitive advantage.

Book Your CallSee use cases
Before / After

Generic logic can't run a specific business.

Before

“You've been patching the gaps with spreadsheets.”

  • Generic tools making generic decisions and none of them are built exactly for your business.
  • Pricing set by gut feel or competitor tracking with no real intelligence behind it.
  • Rules written years ago, still running your business today.
  • Your team handles edge cases manually.
  • You know the model isn't the best, you just don't know how to fix it.
After

“Algorithms built to think exactly like your business.”

  • Custom logic trained on your data and calibrated for your specific outcomes. We do not use a generic benchmark.
  • Pricing that adapts in real time based on demand, inventory, and competitor signals without anyone touching it.
  • Decision rules that evolve with your business, not against it.
  • Edge cases handled automatically at scale, with no exceptions falling through.
  • You know it's right, because it was built around how your business actually operates.
What We Build

Three types of algorithm. One standard of quality.

Every algorithm we build is validated against your real data, documented in simple terms, and designed to stay accurate as your business changes.

01

Predictive Algorithms

Forecasting & Prediction

We build algorithms that turn your historical data into forward-looking intelligence, forecasting demand, predicting churn, scoring leads, and anticipating what happens next before it does.

02

Optimization Algorithms

Decision & Allocation Logic

We build algorithms that solve your hardest resource problems: routing, scheduling, pricing, and allocation. The algorithm finds the best possible answer across thousands of constraints in milliseconds.

03

Scoring & Ranking

Evaluation Engines

We build algorithms that evaluate, rank, and prioritise, scoring customers, assessing risk, qualifying opportunities, and surfacing what matters most at exactly the right moment.

Use Cases

The proof is in the build.

Here's what custom algorithm development looks like when it's done properly, across every part of your business.

  • 01

    Dynamic Pricing Engine

    Prices that adjust in real time based on demand signals, inventory levels, competitor data, and customer segments, without anyone touching a spreadsheet or second-guessing the output.

  • 02

    Margin Optimisation

    An algorithm that finds the exact price point that maximises revenue without sacrificing volume, tested, calibrated against your actual transaction history, and continuously improving.

  • 03

    Discount & Promotion Logic

    Rules that determine when to offer a discount, to whom, and at what depth, based on customer lifetime value, purchase history, and conversion probability rather than blanket campaigns.

Our Approach

We assess first and build only what works.

Every engagement starts with a full audit of your data and decision-making before we design a single algorithm.

01

Discovery

We map your business decisions and data landscape to identify exactly where custom algorithms will deliver the highest return.

Complete Data Audit
02

Blueprint

Every algorithm gets modelled end to end with inputs, logic, outputs, and validation criteria defined before we write code.

Algorithm Architecture
03

Build

We build and rigorously test against your real historical data, iterating until performance meets the benchmarks we agreed at the start.

Built to Last
04

Launch & Train

We deploy, document fully, and train your team so they understand the logic, trust the output, and can maintain it as your business evolves.

Full Handover
The Syntora Advantage

Not all algorithm developers are built the same.

Custom Logic

Other agencies

Generic benchmarks designed for the average use case

Syntora

Built for your data and calibrated to your exact outcomes

Explainability

Other agencies

Black-box models with no visibility into decisions

Syntora

Every algorithm documented with plain-terms logic and weighting

Ownership

Other agencies

Tied to the vendor's platform or tooling

Syntora

Full codebase, model, and documentation handed over. No lock-in

Validation

Other agencies

Validated on generic datasets that don't reflect your business

Syntora

Tested against your real historical data before going live

Post-Launch

Other agencies

Deploy and disappear

Syntora

Continuous monitoring, retraining, and expansion support included

Every great build starts with a conversation.

You don't have to figure this out alone. That's exactly what we're here for.

Frequently asked

Everything you're thinking, answered.

How is custom algorithm development different from using off-the-shelf AI tools?

Off-the-shelf tools are built for the average use case across thousands of businesses. Custom algorithms are built for your specific data, your specific constraints, and the exact decisions your business needs to make. The difference shows up in accuracy, reliability, and the quality of outcomes especially at the edges, where generic models fail and custom logic wins.

What data do we need to get started?

How do you validate that an algorithm is actually working?

Do our algorithms improve over time?

Can you explain how the algorithm makes its decisions?

What happens if something changes in our business after the algorithm is live?

Contact

Have questions?

Drop us a message and we'll get back to you within 24 hours.